Those three magical letters. Don’t let them throw your head into a tizzy. What seems like yawn-inducing jargon is actually a simple concept at its core. Relax, take a deep breath, and let us break it down so the next time you encounter a marketing maverick, you know what they’re on about. Every time someone looks up products or services you provide on Google, you want to show up on page one, yes? Precisely the reason why they say the best place to bury a body is on page 2 of Google. Why? Cause nobody goes there!
SEO or Search Engine Optimisation, ensures you’re found every time someone looks up your business’s produce or service on Google. When you show up on Google, visitors show up on your website. It’s really that simple. When you do your SEO right, you tick two of its biggest objectives off your list: traffic and conversions. Traffic incoming visitors. Conversions are when said visitors perform a desired task. This could be filing out an inquiry form, making a purchase, calling your business, following your social media, etc.
There are many tools and hygiene practices in place to ensure your website’s SEO is on point. Our team of seasoned SEO experts at Digitally Yours stay on top of their game by keeping their finger on the pulse of changing algorithms and strategies. This helps us put you front and centre of your target audience.